JON BON JOVI AND KENNETH COLE CONSTRUCTING HOMES AND BUILDING LIVES

Kenneth Cole Fragrances and Jon Bon Jovi together with designer Kenneth Cole have joined forces to create "R.S.V.P. to HELP," a celebrity charity auction to benefit the homeless.

R.S.V.P. Kenneth Cole is the new fragrance for men distributed by Coty Prestige. It is part of an ongoing collaboration between Cole and Bon Jovi to raise awareness about homeless issues. A portion of the proceeds from the sales of R.S.V.P. Fragrance products will be donated to Philadelphia Soul Foundation, Help USA, and Habitat for Humanity.

  "I am honored to collaborate with Jon on such a heart-warming project as R.S.V.P to Help. We have the same vision of helping those less fortunate and the partnership just works."

  -Kenneth Cole

  AUCTION RUNS FEBRUARY 5 - 15, 2007
CLICK HERE TO RECEIVE AN EMAIL TO INFORM YOU
WHEN R.S.V.P. TO HELP AUCTIONS GO LIVE.

  Through R.S.V.P. to Help, 100% of the proceeds will benefit these three important charities.

HELP
HELP USA empowers the homeless and others in need to become and remain self-reliant. Through the development of quality housing with on-site support services, HELP USA provides resources for its residents to become independent and productive. www.helpusa.org

Philadelphia Soul Charitable Foundation
The Philadelphia Soul Charitable Foundation exists to combat issues that force families and individuals into economic despair through creation of programs and partnership that break the cycle of poverty and homelessness. It is the organization's goal to offer assistance in establishing programs that provide for permanent, affordable housing while supporting social services and job training programs. www.philadelphiasoulfoundation.org

 For information on Bon Jovi, Kenneth Cole and Coty, Inc. visit: www.bonjovi.com, www.kennethcole.com and www.coty.com 

Jon Bon Jovi Launches New Cologne

Rocker JON BON JOVI played his old hair-band faves like "Living On A Prayer" last Thursday in a NYC concert to celebrate the launch of his new cologne and help raise money for the homeless.

Jon has joined designer KENNETH COLE to roll out the men's fragrance, R.S.V.P., available in Kenneth Cole New York retail stores and Saks Fifth Avenue. The sexy frontman also appears semi-shirtless in a new commercial for the cologne, playing his hit song, "Who Says You Can't Go Home." (See him shooting the ad in our video at right!)

"I think what Jon is doing is terrific, and he's a guy who thinks about what's going on in the world," said HOWARD STERN, who attended the show with girlfriend BETH OSTROSKY. DAVID SCHWIMMER, RICHIE SAMBORA and model PETRA NEMCOVA also turned out for the big-ticket concert and auction, which raised $1 million for Habitat for Humanity, HELP USA and the Philadelphia Soul Charitable Foundation. You can still bid on items through Feb. 15th at www.rsvptohelp.org.

"We've built 49 houses thus far in the last year, year and a half," Jon said. "After tonight's money, we're gonna build a lot more."

Cole hopes to raise awareness about homeless issues with this launch and has also designed black leather Bon Jovi jackets with rocker details, like lace-up zippers and shirt-detailing.

"They're Jon's jackets," he says of the black, shirt-detailed styles. "We found an archival photo of a jacket that he's worn over the years. One is leather, a little rock and roll, the other is cashmere-wool. But it's all Jon."

Jon told us at his photo shoot, "If you saw this coat on the rack you'd say, 'I could wear that.' You don't have to be a rock and roll star to do it. We modernized it a bit, toned it down a bit."

They may be a bit pricey at $795, but proceeds from the jackets benefit HELP USA, a national not-for-profit organization with a mission to empower the homeless and others in need to become and remain self-reliant.

For more on Jon's jackets and fragrance, visit www.kennethcole.com.

http://www.etonline.com/fashion/news/38577/

VIDEO :

Jon Bon Jovi on RSVP Cologne

Jon Bon Jovi launches a new fragrance to help raise funds for charity! RSVP Cologne is in stores now.

Kenneth Cole is the word-playing garment man -- a fella so New York that he's like a bagel on a craft table on the set of an old Woody Allen flick.

Jon Bon Jovi is the time-kind rock-throb who, through a clever brew of good hair and everyman soul, still makes do as the prodigal bud of the Garden State.

Together, they've been jamming a lot of late for charity.

Charities can be sexy, too. Kenneth Cole, left, and Jon Bon Jovi autograph a backdrop as they arrive at the RSVP fundraiser. Despite giving up his '80s hair cuts that got us into this mess in the first place, Bon Jovi's mane still looks as rad as ever.

If this was one of those ever-avuncular Kenneth Cole ads, I might say that Ken and Jon are a bit like "Sole Brothers."

Or, I might even say, as I actually did when I sat across from them recently inside the marrow of the Sony offices in New York, "So, how did the two of you end up becoming the Fred and Ginger of good-works?"

At this, the man they once called the Un-Calvin shot me a fine-tuned snigger. The famous musician, meanwhile, gave me a ready, fuller-bodied laugh, while turning his head to ask, gamely, "Which one am I?"

The words "take" and "pick," I do believe, escaped my mouth.

After all, the latest union between the two do-gooders -- both of whom have had the distinction of appearing, at various points, on People's Sexiest Men list -- does involve an elegant, cognac-hued, fragrance called RSVP.

Cole is bottling, Jon is fronting and the name itself is less an invitation to party than it is a smoke signal for help. It is, also, at the heart of a larger, grander campaign to raise awareness about homelessness and to boost bucks for Habitat for Humanity, among other organizations.

"RSVP is a call for action," Cole is saying.

"It's about doing the right thing," Jon is saying.

"And what," I inquire of the man known almost universally as Mr. Nice Guy Rocker, "do you say to people who claim you're the new Bono?"

"I'm the old Bon Jovi," shoots right back the man who, at last count, has helped build 49 homes in the last year and a half, and who has never shied away from taking a social stance.

And social it certainly was, in ways more than one, when this shoes-and song dream team hosted a party for 500 that night. One, incidentally, that ended up raising about a million for the cause. Among those who had RSVPed, I noticed, included an ex-Friend (David Schwimmer), a shock jock (Howard Stern) and a heart-melting mannequin (Petra Nemcova)!

Held at the Tribeca Rooftop in downtown Manhattan, it was part acoustic set (Richie Sambora appearing onstage with Jon at point), and part high-end auction (a private lesson with Tiger Woods, anyone?).

"Right no w," Cole was heard saying to anyone who'd listen, "my favourite Bon Jovi song is Who Says You Can't Go Home?"

And as I stood there watching Bon Jovi bellow while his mane did some of the heavy-lifting, I couldn't help but breathe in all the pretty philanthropy -- and remember what the singer had wisecracked recently to an interviewer, when trying to explain his present-day knightly mood.

"Do you really want to know why I'm doing all this goodwill, and why I'm an ambassador for Habitat for Humanity and why I gave a million to [relief efforts for Hurricane] Katrina?" he explained. "It's because I feel guilty about the huge hole in the ozone layer my haircuts created. It's my responsibility to right the wrongs of the eighties."

Sgovani@nationalpost.com

© National Post 2007

Willie, Bon Jovi, Vince Young design bricks to benefit cancer patients

By Paul Lindsley

Jon Bon Jovi and Amy Grant To Perform at BEA

March 23, 2007
By Kimberly Maul

Jon Bon Jovi and Amy Grant will perform at BookExpo America, as part of the annual fundraiser benefiting the Book Industry Foundation, which includes the American Booksellers Foundation for Free Expression (ABFFE) and the Association of American Publishers’ Get Caught Reading Campaign. The fundraiser will take place on Saturday, June 2 at Town Hall, on West 43rd Street, and tickets, which must be purchased in advance, will cost $25.

Both Jon Bon Jovi and Grant have books coming out this fall from Flying Dolphin Press, an imprint of Doubleday Broadway. Grant's autobiography, Mosaic: Pieces of My Life So Far, is the first authorized book about the multiple Grammy-winning artist and will be published in October. Jon Bon Jovi's Believe, co-written with David Ritz, will give a glimpse into the making of Bon Jovi, one of the most popular rock bands in history, and will be released in November.